Google Analytics & Drupal

Today I installed the Google Analytics module for Drupal. For those who don’t know, Drupal is a powerful open source content management platform used by a number of big companies including MTV, Sony and Amnesty International.

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Useful Google Analytics Resources

Google Analytics is, on the face of it, a fairly simple tool to pick and tinker about with. But to implement it properly, customize it for your website and then interpret the results is a much more difficult task.

This post is designed to give you my favourite resources for getting more information about the various intricacies of an implementation…

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Form Abandonment

Those of you who enjoy using the funnel visualisation tool will no doubt be interested in finding out where your users are going along the way through your various goals.

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