Google Analytics is, on the face of it, a fairly simple tool to pick and tinker about with. But to implement it properly, customize it for your website and then interpret the results is a much more difficult task.

This post is designed to give you my favourite resources for getting more information about the various intricacies of an implementation…

• The standard Google site. Interesting and great for the basics, but not enough real life examples to draw from to really.
• EpikOne Blog. A blog written by Justin at EpikOne, all excellently presented and written with tons of real life examples of various tricks to really bring your data to life
• Avinash Kaushik is one of the key Analytics boffins to walk the earth. He has plenty of interesting articles covering GA and other analytics platforms
• The Ultimate Google Analytics Plugins, Hacks & Tricks Collection has a fantastic collection of various hints and tips, plugins, greasemonkey scripts and insight the Google Analytics platform

Thats all for now.