Google Analytics & Drupal
Today I installed the Google Analytics module for Drupal. For those who don’t know, Drupal is a powerful open source content management platform used by a number of big companies including MTV, Sony and Amnesty International.
I have not had much interaction with it so far, although hope to post more information once I learn more. Basically the module automatically adds a settings pane into the Drupal admin interface that allows you to configure Google Analytics on your site without creating a custom module or adding in the tracking code manually.
So what else does it do that’s worth caring about?
- Adjust which users you track, ie ignore admin users, rogues and other unsavouries
- Set up which pages you do not want to track
- Add in your custom segmentation without resorting to manually adding the code
- Plus a whole host of other buzzers, switches and lumps to further stretch your implementation
This is not the only example of a content management/publishing system giving you an easy way to install Google Analytics code.
All in all, if you happen to have a website powered by Drupal, then you may as well turn this on and start mucking about with motion charts or something.














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