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Google Analytics & Drupal

20-01-2009
Drupal Release Information

Drupal Release Information

Today I installed the Google Analytics module for Drupal. For those who don’t know, Drupal is a powerful open source content management platform used by a number of big companies including MTV, Sony and Amnesty International.

I have not had much interaction with it so far, although hope to post more information once I learn more. Basically the module automatically adds a settings pane into the Drupal admin interface that allows you to configure Google Analytics on your site without creating a custom module or adding in the tracking code manually.

So what else does it do that’s worth caring about?

  • Adjust which users you track, ie ignore admin users, rogues and other unsavouries
  • Set up which pages you do not want to track
  • Add in your custom segmentation without resorting to manually adding the code
  • Plus a whole host of other buzzers, switches and lumps to further stretch your implementation

This is not the only example of a content management/publishing system giving you an easy way to install Google Analytics code.

All in all, if you happen to have a website powered by Drupal, then you may as well turn this on and start mucking about with motion charts or something.

Written By ymuflk for the Content Management, Google Analytics section Tags: ,

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