Form Abandonment
16-01-2009
A bit of a funnel visualisation
Those of you who enjoy using the funnel visualisation tool will no doubt be interested in finding out where your users are going along the way through your various goals.
On sites where your users need to fill in forms with information about themselves such as to get insurance quotes or to register on a site, you can see what page the user has got to, but what about their behavior on the page itself?
Try adding a JavaScript event to each of your form fields (up to 10) like this…
onchange=”pageTracker._trackPageview(‘/form-tracking/about-you/txtFirstName’)”
This will fire off a page view to google every time a user begins to edit a form field.
The naming convention used here is to store these page views in a dummy directory called “form-tracking”, so that these page views can be filtered out of the main result set.
So over in the Google Analytics interface, create a new profile that can be used to set up goals specifically for funnel analysis with no “form-tracking” exclusion filters. When setting up goals, you will see that this method is limited to 10 steps, or form fields per goal and only 4 pages/goals can be set up per profile.
The start point of the goal should be the page URI itself, and the end point of the goal should be the following page (assuming a successful goal conversion means that the user has submitted the form)
Now you can do this using Events, where you can measure how long a user stalls on each input.